Jaime Segovia

Product leader · Los Angeles

I lead product.
I also build things.

Twelve years shipping consumer products for gamers, fans and readers.

I head product at IGN Entertainment, where I lead Product Management, Design and Operations. On the side I make small web games, built by directing AI coding tools. This page collects both.

Play something LinkedIn

Playground

Small, free games and web experiences. No downloads, no accounts, no ads.

Game 01 · Released January 2026

Settlers of Oregon

A hex-based strategy board game you play in the browser. Gather resources, trade, build settlements, and race to the win.

Strategy Trading Browser
Built with
Cursor, directing AI coding agents
What I explored
How far one product person can take a full game loop with AI as the engineering team
Play at hexhobbyist.com

Selected work

A few projects from my day job and what changed because of them.

IGN Entertainment

Rebuilding how fans find content

I built the company product roadmap with IGN's executives and directed the modernization that came out of it: new search, navigation, personalization, Shorts and Daily Games.

  • More readers, especially on mobile, now use navigation to reach content
  • Logged-in readers get personalized recommendations through For You
  • IGN Shorts, a native vertical feed, grew how much video people watch on IGN.com

IGN Entertainment

Product work run by AI agents

I lead the product side of IGN's shift to AI agents across software delivery. Agents take work from intake to PRD to ready tickets, with a person approving every risky step.

  • One agent does the work and another checks it
  • PMs and designers run the workflows on their own
  • The team ships more without adding headcount

Before IGN

Audiences, ad-tech and subscriptions

Fan voting at Ranker, programmatic ad products at Freestar, and a premium research platform at Investor's Business Daily.

  • Led Ranker.com, one of the web's largest fan-voting sites
  • Led the team behind Wishbone, Mammoth Media's most popular app
  • Shipped MarketSmith features that improved retention and grew revenue

Process

How I build

I'm a product person, not an engineer. I work by directing AI tools: Cursor and Claude Code for building, and a set of agents for the product work around it.

The rule I keep, at work and on side projects, is that agents do the work and a person makes the call. Every change gets checked, risky steps wait for approval, and nothing touches a live system until it has run in a test.

ShapeWrite the spec until the decisions are made.
BuildAgents write and review the code.
PlayTest it like a player, then iterate.

Path

2023 – nowIGN EntertainmentSenior Director of Product Development
2020 – 2023FreestarGroup Product Manager
2018 – 2020RankerSenior Product Manager
2017 – 2018Mammoth MediaProduct Manager
2011 – 2017William O'Neil + Co.QA to Product Manager
2008 – 2011Activision BlizzardQA Floor Lead

Say hello

jsegovia83@gmail.com LinkedIn